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One of the most successful Black businessmen in the country, who has led Nike’s Jordan Brand from a $200M sneaker company to a $4B global apparel juggernaut, tells the remarkable story of his rise from gangland violence to the pinnacles of international business.
Jump tells Larry Miller’s journey from the violent streets of West Philly in the 1960s to the highest echelons of American sports and industry. Miller wound up in jail more than once, especially as a teenager. But he immersed himself in the educational opportunities, eventually took advantage of a Pennsylvania state education-release program offered to incarcerated people, and was able to graduate with honors from Temple University.
When revealing his gangland past caused him to lose his first major job opportunity, Miller vowed to keep it a secret. He climbed the corporate ladder with a number of companies such as Kraft Foods, Campbell’s Soup, and Jantzen, until Nike hired him to run its domestic apparel operations. Around the time of Michael Jordan’s basketball retirement, Nike Chairman Phil Knight made Larry Miller president of the newly formed Jordan Brand. In 2007 Paul Allen convinced Miller to jump to the NBA to become president of the Portland Trailblazers, one of the first African-Americans to lead a professional sports team, before returning to Jordan Brand in 2012.
All along, Miller lived two lives: the secret of his violent past haunted him, invading his days with migraines and his sleep with nightmares of getting hauled back to jail. More than a rags-to-riches story, Jump is also a passionate appeal for criminal justice reform and expanded educational opportunities for incarcerated and formerly incarcerated people across the United States. Drawing on his powerful personal story, as well as his vast and well-connected network, Miller plans to use Jump as a launching point to help expand such opportunities and to provide an aspirational journey for those who need hope.
William Morrow, 9780062999818, 304pp.
Publication Date: January 18, 2022
Named the first chairman of the Jordan Brand Advisory Board in January 2019, Larry Miller led Michael Jordan’s $200-million basketball shoe company to become a $4-billion athletic apparel global powerhouse. After helping found the Jordan Brand at Nike in 1999, he was president of the Portland Trailblazers from 2007 to 2012 and has served in leadership and advocacy roles for the Urban League, Junior Achievement, and Self Enhancement, Inc. In Jump, Miller begins his story with the violence of his 1960s West Philadelphia upbringing and incarceration and shares his later opportunities of education, redemption, and success.
Laila Lacy, a native of Philadelphia, graduated from Central High School. She earned a degree from Howard University in Washington, DC, where she studied Psychology and Human Communications and has studied at New York’s Bank Street Graduate School of Education. Lacy taught middle school for the New York Board of Education and later served as a business development manager for several mortgage banking firms in California. In addition to collaborating on her father’s memoir, she has written op-eds and product reviews that have been featured in several online magazines.